Elevating Your Brand: The Benefits of Stock Packaging for Cosmetic and Skincare Products

In the ever-evolving world of skincare and cosmetics, choosing the right packaging for your products can make a significant impact on your brand's success. Among the many packaging options available, stock packaging emerges as a versatile and cost-effective solution that offers numerous benefits to brands in the industry...

Let's Break It Down: Is Your Packaging Sustainable?

Sustainability, though overall a rather straightforward concept, can look quite different from industry to industry. For the cosmetics business, packaging is a huge aspect of both the marketing and functionality of your product, so finding a way to incorporate sustainable options may seem like a daunting task at first...
Luxury Meets Efficacy: Airless Cosmetic Packaging

Consumers want cosmetic products that soften their skin and invoke their senses. Before a product can deliver all that and more, it must catch the consumer’s eye with an alluring exterior. Of course, cosmetic packaging should be more than just aesthetically pleasing; it should also be practical. If the container that holds the product fails to dispense it, or weakens with time, consumers may seek out other products when they start running low.
Condensing Your Kit: How to Depot Makeup

Trying to lighten the load of your makeup kit without feeling as if you are missing all of your essentials can be a tough task to accomplish. However, when work forces you to travel with your kit, condensing is a must! No one wants to lug around a heavy bag all day (not to mention it can do some serious damage!).

Top tools for Special FX Makeup Artists Featuring Guest Blogger– Kel Liew

Halloween is right around the corner, which means potential clients are most likely submitting their requests for all sorts of scary, ugly, gory or aging Special FX makeup. Maybe you’re even trying to create the perfect balance of scary and daring yet costume party-friendly for yourself! If you’re not already a prosthetics designer or FX pro, the thought of transformation makeup shouldn’t scare you. We asked SFX Artist Kel Liew to share some tips to help simplify the process –

The Beauty of Sampling

How to use sampling in your business to increase sales and be memorable to your clients.